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What are Card-Linked Offers?
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A card-linked offer is a cashback amount that is applied to a consumer’s account automatically and immediately a linked credit or debit card is used to make a purchase at a participating merchant.
It is a revolutionary technology that is new to Australia. It will revolutionise the way customers redeem offers from merchants. The technology is suitable for both online and shopfront stores and it will prove to be a massively beneficial tool for shopfront bricks-and-mortar stores in their continual fight against the online shopping world.
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The technology is unique in the landscape of rewards and loyalty programs, promotional offers and marketing in that it doesn’t require any coupons, promo codes, or membership cards to be shown at the point of purchase. All that a card-linked offer needs in order to be processed is the consumer’s credit or debit card to be registered (i.e. linked) with the program making the reward or cashback offer on behalf of the merchant.
High conversion rates for Card Linked Offers drives incremental spend behaviours increasing transaction value and frequency. With no coupons or codes, transactions are frictionless to the consumer and retailer.
Card-Linked Offers are proven to increase customer satisfaction, merchant relationships with their customers are strengthened and enhanced and repeat business is fostered, encouraged and rewarded.
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Why do merchants LOVE card-linked offers?
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Card-linked offers, like all those sourced by Signature Merchant Network, not only make offering rewards to your customers a seamless experience for them — BUT also for your staff and your business.
There is no upfront cost, no software installation, no additional training, or any set-up hassle necessary. The card-linked offers provided by Signature Merchant Network and our partners are a 100% turnkey solution to the question of adding value to the shopping or dining experience and driving new and return visits
Your business doesn’t need to enrol customers or define promotions. We take care of everything – the who, what, where, when, and how. Your management and staff can just focus on what they do best – attending to customers.
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Why will your customers LOVE card-linked offers?
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Well, for starters they are simple and easy!
As long as the debit or credit cards used by your customers to make a purchase are linked to a program within our network, your customers will receive their cashback on all purchases and transactions made at your business.
Your customers will never regret having forgotten to bring a coupon with them or hassle at check-out with staff that may or may not be trained on how to apply rewards to a customer’s bill. Everything is handled behind-the-scenes — for both the customer and your business.
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A Booming Market
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Although the availability of the card-linked offers technology is very new to Australia, overseas the results are spectacular. In recent years, in North America card-linked offers have become one of the most widely used online-to-offline technologies.
Card linked offers are already a multi-billion dollar market, and a recent industry survey found that transactions are growing at a rapid pace. Impressively, 62% of merchant card-linked offer users that responded to a recent survey saw their transactions in-store increase by 100% or more in the last year.
Also driving growth in this expanding market are:
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A Shift to cashless purchasing
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The world is embracing a cashless economy, as the popularity and convenience of using cards and mobile payment apps increases. Card-linked offers (and the merchants using them) are poised to benefit from more cashless retail transactions, which are growing at 20% per year.
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Changing Consumer Behaviour
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Research shows that having an immediately gratifying rewards experience is more important to consumers than any other form of reward. This creates a positive feedback loop with every experience and is another plus for merchants using card-linked offers through the Signature Merchant Network
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KEEN TO FIND OUT MORE?
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